Innocent Sibanda

Spearheaded the redesign of Leytro's flagship mobile app interface, leveraging comprehensive user research and iterative high-fidelity mock-ups to significantly enhance usability across key user journeys.

Developed and implemented a robust, WCAG-compliant design system with accessible components (inputs, dropdowns, accordions, date pickers), defining colour contrast, typography, and focus states to ensure inclusive design.

Directed a cross-functional team of 5 through the full lifecycle of a new website development, from wireframing and journey mapping to prototyping, ensuring alignment with user research findings and strategic objectives.

Streamlined engineering handoff processes and significantly reduced development time by establishing a comprehensive reusable component library and standardized design documentation.

Pioneered data-driven design practices, synthesizing extensive quantitative and qualitative research to inform strategic interaction design decisions and enhance product effectiveness.

Mentored and guided junior designers, providing constructive feedback and fostering their professional growth, contributing to enhanced team capabilities and design quality.

Executed end-to-end design for Strategic Partners home insurance claims journeys, directly impacting over 1 million UK customers by developing detailed journey maps and high-fidelity prototypes.

Designed and implemented flexible, accessible components within the Aviva ION Design system, ensuring WCAG compliance through colour contrast, clear states, and screen-reader-friendly form hints.

Influenced key business strategies through close collaboration with Product Managers and Business Analysts, championing user-centered and inclusive design approaches to drive product innovation.

Translated complex financial information regarding pensions and future prospects into clear, engaging visual experiences by developing conceptual demos, significantly enhancing stakeholder understanding and decision-making.

Directed the comprehensive rebranding effort for BBC partner marketing assets, developing and implementing detailed guidelines that ensured consistent brand alignment across all products and services.

Designed and delivered over 500 high-fidelity artwork pieces for BBC digital platforms (iPlayer, Sounds), significantly enhancing brand identity and visual consistency across key user touchpoints.

Developed and documented comprehensive campaign asset guidelines, ensuring visual consistency and brand integrity across all BBC products and services, streamlining creative production.

Formulated and executed design guidelines and a cohesive brand strategy, achieving consistent visual representation across all customer-facing communications and installations.

Translated complex project briefs into compelling visual solutions and successfully pitched design proposals to stakeholders, securing approval for key initiatives.

Cultivated a highly collaborative design environment by establishing rigorous standards for output quality, efficiency, and accountability, enhancing team performance and project delivery.